Cross-selling: Strategies to Increase Sales
“Would you like to have some coffee with it?”
Cross-selling: Introducing additional products or services related to what the customer is about to buy to increase sales.
example
- When ordering pasta, recommend a salad or wine.
- When buying a mobile phone, it is recommended to use a case or headphones.
Why is cross-selling important?
1. Increase convenience for customers
Help customers save time in finding the right products.
2. Add value to sales
Increase sales from existing orders, increasing store revenue.
Easy Cross-selling Techniques
Suggest complementary things:
Recommend a menu that goes well together, such as “If it’s a bakery item, it’s good to drink with black coffee.
Would the customer be interested in having some to eat together?”
Show weaknesses to reinforce strengths:
It shows the weaknesses first, then adds optional extras that make the main menu better than usual if purchased together.
For example, “This bakery is a little sweet. If you order black coffee to go with it, it will go very well together.”
